Bettina Sodke
AD Digital Media

Design Consultancy. Online Corporate Communication.

Work

Business Marketplace

Online Marketplace for Cloud Software

Loox - der perfekte Plan

Online Portal

Go Robinson

B2B Extranet

Peugeot Deutschland

Brand Website

Tredition

Website

Porzellan ist Leben

Corporate Website

KissNoFrog

Speed Dating Platform

Peugeot 307 SW

Microsite

Treuenfels

Website

Windsor

Fashion Website

Musenberg Graphic + Type

Portfolio Website

Monday Consulting

Online Brand Launch

Client List

Brands Bettina worked for:

Barclaycard, Brax, Burger King, Caparol, Credit Suisse, Deutsches Zentrum für Luft- und Raumfahrt, Dole, E-plus, Evonik, Freixenet, Geberit, Henkel, KissNoFrog, Verlag Friedrich Oetinger, Otto Group, Peugeot Deutschland, Persil, Robinson Club, SAP, Seidensticker, T-Online, Tredition, TUI, Unilever, Verband der Keramischen Industrie, Verse, Windsor, Xing

Agencies Bettina worked for:

Argonauten, Düsseldorf, Compagnions, Hamburg, Deepblue, Hamburg, Eiga-Design, Hamburg, Form One, Hamburg, Mehrkanal, Essen, Panvision, Essen, Proximity, Hamburg, Red Rabbit, Hamburg, Studio-h0, Hamburg, Viaone!, Essen

About Bettina Sodke

Bettina Sodke is a freelance Art Director specialising in screen and interface design, who channels her expertise and passion into the conceptualisation and realisation of digital projects.

Her design approach is simple: to reflect core brand values with user-friendly, functional design solutions that speak directly to their intended target group.

In 2005 together with Thomas Ginter, she co-founded the joint studio Ginter, Sodke.

As well as her work as an Art Director, Bettina has lectured in the fields of project planning, usability, typography and design.

Career path Bettina Sodke:

Since 01 / 2016
Freelance Art Director digital media

04 / 2014 – 01 / 2016
Senior UX-Designer for Useeds, Berlin

Since 10 / 2006
Freelance Art Director digital media

03 / 2004 – 10 / 2006
Master of Arts (M.A.) in Communication Management
at the Fachhochschule Pforzheim

07 / 2003 – 03 / 2004
Online Art Director for Mehrkanal GmbH, Essen

12 / 2000 – 06 / 2003
Screendesigner, then from 01.05.2002 online Art Director,
for via one! multimedia GmbH, Essen

09 / 1998 – 11 / 2000
Screendesigner for Panvision GmbH, Essen

08 / 1997 – 09 / 1998
Permanent freelance contractor for Rhenus AG, Dortmund /
Schenker AG, Essen

09 / 1991 – 08 / 1997
Visual Communication; Majoring in Graphic Design
at the Fachhochschule Dortmund

Contact / Disclaimer

Download:
Portfolio (PDF)
VCF-Card

Visit my profile:
XING

Bettina Sodke
AD Digital Media

Turiner Straße 46
13347 Berlin
mail@bettina-sodke.de

Ust.-ID.: 93 750 145 825

I accept no liability for the content of external links. The operator alone is responsible for the content of linked pages.

Business Marketplace

This cloud-based platform offers small to medium-sized companies a multitude of business features. Using selected ‘software as a service’ components, companies can try before they buy, and in doing so cater for their core business needs. The ‘Business Marketplace’ showcases the Deutsche Telekom’s new corporate design.

Project: Online Marketplace for Cloud Software

Client: Deutsche Telekom

Scope: Art Direction

Loox - der perfekte Plan

As the new lifestyle magazine ‘Loox’ hit the stands, the ‘Loox - the perfect plan’ portal was launched. Users can pick and choose from training and nutrition regimes developed by acknowledged experts, to create their own personal fitness plan. Recipes, shopping suggestions and workout videos all support the attainment of personal fitness goals. Editorial contributions as well as a blog provide interesting information on topics such as training, nutrition and lifestyle.

Project: Online Portal

Client: Loox Sports GmbH

Scope: Art Direction

Go Robinson

In 2008 Robinson Reisebüros extranet was launched with a new corporate look.

The portal supports sales staff at Robinson-Clubferien with extra features and enhancements allowing them to offer excellent customer care. Processes in relation to booking transactions can be quickly and efficiently resolved, e.g. background information about club facilities and special deals can be accessed online.

As well as this, travel agents can get the latest updates from the Robinson world and stay up to speed on special conditions for adventure travel and competitions, and also gain information on in-service and extended training.

Ordered content, the simple, intuitive navigation (such as using maps as a way finding device) and the deployment of colour coding make locating the relevant information a snap.

Project: B2B Extranet

Client: Club Robinson GmbH

Agency: Deepblue Network, Hamburg

Scope: Art Direction

Peugeot Deutschland

Delivering high-end cars made in France, the Peugeot brand expresses the best of sophisticated French style alongside strong brand assets: Dynamism, aesthetics, innovation and lasting value.

The central focus of the Peugeot Deutschland website relaunch was to make these key values tangible. The new site showcases the companies portfolio of products, including the Peugeot bank, as well as increasing the scope of the car configurator feature. Improved clarity and a simpler navigation allows more focused and faster retrieval of information.

The client can use the car configurator to put a dream model together or book a test drive. On top of this, users have fast access to model information – for example direct links through to multimedia showrooms or access to technical data such as Co2 emissions. In just a few clicks on the home page users can download catalogues and price lists as well as booking test drives.

Project: Brand Website

Client: Peugeot Germany

Agency: Mehrkanal, Essen

Scope: Concept, Art Direction

Tredition

Since 2010 the publishing house Tredition has presented its award winning business model on complementary websites with this bold new design.

In one clearly-structured online marketplace, editors, illustrators, authors and speakers can get in touch with each other and develop projects together. Hobby authors can self-publish their work. The author-to-be is led step-by-step, in simple language through the various processes involved in publishing a book. The companion B2B website presents services and special offers to business clients.

The Corporate Design was developed by Eiga Design.

Project: Website

Client: Tredition Gmbh

Agency: Eiga Design, Hamburg

Scope: Concept, Art Direction, Web Design

Porzellan ist Leben

In 2010 the Verband der Keramischen Industrie (Association of Ceramic Industries) marked the advent of porcelain production in Europe. The context of a national campaign gave rise to this image site which is a rich resource of information about porcelain.

As well as a superbly presented timeline and a porcelain trend barometer, visitors to the site can enjoy a special feature: The Porcelain Typecaster. Here, the user can input his tastes to receive a 'porcelain personality type', gather specific suggestions for products and get in touch directly with manufacturers.

Project: Corporate Website

Client: Verband der Keramischen Industrie (VKI)

Agency: Eiga Design, Hamburg

Scope: Concept, Art Direction, Web Design

KissNoFrog

Kissnofrog.com is an internet platform, where members make dates for live video-chat sessions, in order to get to know each other. In theme-oriented speed dates, (defined by the members themselves), users arrange a virtual get together. The respective pairs of members then have two minutes a piece to get to know their chat partners better, using either video or audio chat. Those members who hit it off, can arrange further dates, whilst the other participants can simply leave the speed date by logging off.

A clearly laid out navigation and the modular build of the content aids the user to sift through the high volume of speed date possibles, while the cutting edge look creates an exclusive clubby vibe.

Project: Speed Dating Platform

Client: OVC GmbH, Hamburg

Scope: Art Direction

Peugeot 307 SW

“Discover New Ways of Seeing” – One of the key tasks during the development of this microsite created for the launch of the new Peugeot 307 SW, was to visually translate this claim.

The open design – along with the ability to manipulate the individual models – is a key feature of this site. Model information, for example specific features and technical data is clearly laid out. The user can also book a test drive. On top of this, the user can enjoy discovering the special features of the particular models, such as wrap-around windscreens or capacious storage, in a playful way with the aid of mini flash animations.

Project: Microsite

Client: Peugeot Germany

Agency: Mehrkanal, Essen

Scope: Concept, Art Direction

Treuenfels

The well known HR consultancy and employment agency Treuenfels has a new corporate design. In the context of implementing the new look, alongside image and product brochures and through a range of communication channels an extensive web platform was created.

On treuenfels.com the company makes a swath of information about the job market available, also answering questions related to the job application process. Job seekers can find suitable job offers quickly and directly with the help of a filter function.

The corporate design was developed by Eiga Design.

Project: Website

Client: Treuenfels Personal Recruitment

Agency: Eiga Design, Hamburg

Scope: Art Direction

Windsor

With an English name and German roots, the fashion house of Windsor stands for quality and classically modern, simple cuts. This project centred around the need to develop an internet presence which retains both the integrity and the visual language of the brand. The typical Windsor look is reflected in the clear lines and minimal forms of the screen design, allowing the collection itself to take centre stage.

The use of colour and form is adapted from the print campaign whilst collage and flash animation convey the emotional world of the Windsor brand.

Project: Fashion Website

Client: Mehrkanal, Essen

Scope: Concept, Art Direction

Musenberg
Graphic + Type

The “musenberg.de” internet platform showcases the work of a Hamburg based designer and typographer.

The goal of the site was to build an appropriate framework to present not only the work but the incredibly detailed process behind the work. The clear, open design brings the content to the forefront, with a zoom function allowing the user to discover the devil in the detail.

Project: Portfolio Website

Client: Mark Musenberg

Scope: Concept, Art Direction, Web Design, Project Management

Monday Consulting

Monday Consulting develops complex communications and interaction systems for large corporate clients. The brand relaunch was underpinned by the implementation of the new corporate design over a broad communications spectrum. Unusually for a technically oriented company, the spirited brand positioning strives to attract the attention of new, young talent. The corporate design was developed by Eiga Design.

Project: Online Brand Launch

Client: Monday Consulting

Agency: Eiga Design

Scope: Concept development, Art Direction